The Evolution Effect

We’re Evolution — a boutique, full-service licensing and brand management agency.

Our team builds smart, strategic brand extension and collaboration programs that drive revenue, deepen engagement, and expand equity.

With expertise in retail, product design, and merchandising, we deliver bold ideas with thoughtful execution. Known for our out-of-the-box thinking, transparency, and seamless delivery — we make big things happen, the right way.

What We Do Best

From launching iconic brand collaborations to negotiating complex IP deals, we handle it all. Whether you’re a brand looking to grow or a partner looking to align, Evolution offers a portfolio of monetization services including full-service outbound and inbound licensing.

We represent world-class properties and help extend them into new categories, channels, and experiences — backed by decades of expertise in strategy, branding, legal, retail, deal-making and trusted relationships.

Where Brands Go to Evolve

We amplify, protect, and extend pop culture properties throughout their lifecycle, unlocking new opportunities for revenue growth and audience engagement. From strategy to execution, we evolve cultural relevance into long-term success.

Ahead of the Curve

Driven by technology, experiential market insights, and years of industry success, we know what’s next. We continuously launch innovative products and experiences globally, keeping your property relevant, top-of-mind, and beloved throughout its lifecycle.

More Than Merch

Backed by deep category and channel expertise and by leveraging our extensive relationships, we unlock new commercial potential across every touchpoint. From online and physical retail to immersive pop-ups and global events, we bring brands to life through content partnerships, platform innovation, and powerful collaborations — creating lasting value across B2C and B2B.

Current Portfolio

The Evolutionaries

Evolution has tenured industry experts with vast knowledge in multiple classifications of licensed product. All senior leadership within the firm have worked on significant consumer products brands running global media and lifestyle brand licensing programs of significant size and scale.

Meet The Evolutionaries

Don’t Just Take Our Word for It